By May 2022, Clubhouse saw over 680,000 monthly downloads. There are various popular social media platforms in Asia. But with all the changes happening in the social media space, it's important to stay up to date on the latest trends. Have you ever noticed those customer photos and videos showing up on your favorite brands' social media pages? Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. Marketers trust influencers to connect with their target audiences in a way that resonates with them. The blog Geeks in Cambodia offers pros and cons for this situation. And with a multitude of platforms to choose from, it is critical to create the right content for the appropriate platform that matches your product, service and target audience. Similar to LINE, Kakaotalk also allows brands and companies to create pages called PlusFriend. These include newsfeeds, cashless payment system, games library, TV streaming, digital comics, and ecommerce. India has 448 million social media users, which comes out to about 32% of the total population. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. As elsewhere, social media is massively popular across Southeast Asia. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. Most platforms do not have built-in logistics, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments. Access to this and all other statistics on 80,000 topics from, Show sources information As of 2020, it also held nearly 93 percent of the countrys social media market share. Are you interested in testing our business solutions? Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! In fact, according to DataReportals 2021 report, 99.5% of internet users between the ages of 16-64 visit or use social media. Use tab to navigate through the menu items. You need at least a Starter Account to use this feature. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. Posted 4:54:45 AM. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. TheSee this and similar jobs on LinkedIn. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. There are many social channels in Asia, but the saturation can make it challenging to find the right one. So, it's time for brands to jump on this trend and take advantage of it. As a Premium user you get access to background information and details about the release of this statistic. The ideal entry-level account for individual users. Mobile use is also very popular, with 99.3% of the population accessing social media via mobile. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. data than referenced in the text. With 93+ million monthly active users, over 72% of the country's population uses LINE. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. Just take a look at Dove's iconic "Real Beauty" campaign. We also examine user trends among the major international platforms and those in China. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. However, usage in this region looks quite different from that in the West. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? A large proportion packed any antidiarrheal medication (612, 63%) - most frequently . Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. Enter branded content. (February 28, 2022). The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. Euro Freelancers. 01 Mar 2023. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. And the number of internet users is still growing, too. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. Hello folks, and thanks very much for joining us today. G2 also named MoEngage a Leader in the Fall 2020 Grid Report, and the #1 Mobile Marketing Platform in the Spring 2021 Momentum Report. In addition to messaging and voice and video calls, KakaoTalk also offers features such as a social network, gaming, and even a payment system. Now you know where to reach your customers. SNOW has a similar foundation and basis to Snapchat. Check out the top stories in our Weekly Recap There were 56.85 million social media users in Thailand in January 2022.. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). A paid subscription is required for full access. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. WHO WE ARE? How are Facebook, Instagram, TikTok, Twitter, and Snapchat doing in the region and in individual countries, and what is the outlook for each? Reliable data in simple displays for presentations and quick decision making. Get full access to all features within our Business Solutions. As a Premium user you get access to the detailed source references and background information about this statistic. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. In-depth analysis, benchmarks and shorter spotlights on digital trends. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. It is important to note that there is localized preference such. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. Then you can access your favorite statistics via the star in the header. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. Tencent QQ is a messaging app similar to WeChat, but with a slightly different demographic. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. You need a Statista Account for unlimited access. That's the power of branded content in action! Their activity has attracted in-market audiences in droves! Kakaostory is also quite popular, ranking 6th in DigitalReportals study. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. The most popular social media platforms. Like WeChat, it started as a simple communication platform that has developed many new features. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. Across Southeast Asia, there are only a couple of notable live-streaming platforms, such as BIGO Live, Thai platform Kitty Live, and the Singaporean startup BeLive. Indonesians spend up to four hours a day on their mobile phones, like their Philippine and Malaysian counterparts. In, StatCounter. Release date refers to the date of access. Proprietary data and over 3,000 third-party sources about the most important topics. Published by S. Ganbold , Jun 30, 2022. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Active social media user penetration APAC 2022, by country, Social media market share Asia 2022, by platform, Average time spent online by consumers on social media APAC 2019-2021, Number of active social media users APAC 2022, by country, Social media: global penetration rate 2023, by region, Most popular social media in China Q3 2022, Global social network penetration rate as of January 2023, by region, Active social media user penetration in the Asia-Pacific region as of February 2022, by country, Number of active social media users in the Asia-Pacific region as of February 2022, by country (in millions), Average time spent using social media by online consumers in the Asia-Pacific region from third quarter of 2019 to third quarter of 2021 (in hours and minutes), Market share of social media platforms in Asia in February 2022, by platform, Mobile social media market share Asia 2022, by platform, Market share of mobile social media in Asia as of April 2022, by platform, Facebook monthly market share Asia 2022-2023, Monthly market share of Facebook in Asia from April 2022 to January 2023, Twitter monthly market share Asia 2022-2023, Monthly market share of Twitter in Asia from April 2022 to January 2023, Instagram monthly market share Asia 2022-2023, Monthly market share of Instagram in Asia from April 2022 to January 2023, YouTube monthly market share Asia 2022-2023, Monthly market share of YouTube in Asia from April 2022 to January 2023, Share of internet users of the leading social media in China as of 3rd quarter 2022, Facebook: monthly active users in APAC 2014-2021, Facebook monthly active users (MAU) in the Asia-Pacific region as of 4th quarter 2021 (in millions), Daily active Facebook users APAC Q1 2014-Q4 2021, Number of daily active Facebook users in the Asia-Pacific region from 1st quarter 2014 to 4th quarter 2021 (in millions), Facebook quarterly revenue APAC 2014-2021, by segment, Revenue of Facebook in Asia Pacific from 1st quarter 2014 to 4th quarter 2021, by segment (in million U.S. dollars), Distribution of YouTube channels Asia November 2021, by category, Distribution of YouTube channels in Asia as of November 2021, by category, Average number of subscribers of YouTube channels Asia November 2021, by category, Average number of subscribers of YouTube channels in Asia as of November 2021, by category (in 1,000s), Average views per subscriber of YouTube channels Asia 2021, by category, Average views per subscriber of YouTube channels in Asia in 2021, by category, Average views per video of YouTube channels Asia 2021, by category, Average views per video of YouTube channels in Asia in 2021, by category (in 1,000s), Number of active WeChat messenger accounts Q2 2011-Q3 2022, Number of monthly active WeChat users from 2nd quarter 2011 to 3rd quarter 2022 (in millions), Number of monthly active users of Weibo Corporation from 1st quarter of 2014 to 3rd quarter of 2022 (in millions), Number of daily active TikTok users via iOS worldwide from January 2019 to January 2022 (in millions), Number of daily active TikTok users via Android worldwide from January 2019 to January 2022 (in millions), Commonly used platforms for influencers Asia 2021, by country, Share of influencers using selected social media platforms in Asia in 2021, by country or territory, Number of YouTube channels Asia November 2021, by subscriber count, Number of YouTube channels with over one thousand subscribers in Asia as of November 2021, by subscriber count, Most subscribed YouTube channels APAC Feb 2022, Most subscribed YouTube channels from Asia Pacific as of February 2022 (in million subscribers), Most followed Instagram accounts APAC Feb 2022, Most followed Instagram accounts from the Asia-Pacific region as of February 2022 (in million followers), Daily time spent spent using social media APAC 2021, by country, Average daily time spent using social media in the Asia-Pacific region in 3rd quarter of 2021, by country (in hours and minutes), Average number of social media platforms used per internet user APAC 2021, by country, Average number of social media platforms used per internet user in a month in the Asia-Pacific region in 2021, by country or territory, Share of internet users using social media for work APAC 2021, by country, Share of internet users who use social media for work purposes in the Asia-Pacific region in 2021, by country or territory, Intention to shop on social media platforms APAC 2021, by country, Intention to shop on social media platforms in selected Asia-Pacific countries in 2021, Interest in social media commerce integration SEA 2020, by country, Share of interest in social media commerce integration in Southeast Asia in 2020, by country. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. This is one of the topics that we explore in our ongoing series of Global Digital Reports, but the findings for South-East Asias young adults are particularly insightful. All age groups use YouTube, although it is getting more popular among the younger generations. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. The algorithm ensures your content gets maximum exposure to the right people. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. What Does This Forecast Mean for Marketers in Asia-Pacific? WeChat is the largest, with over 1.2 billion monthly active users. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Exportable files for easy reading, analysis and sharing. Consumers also love to spend big. LINE is a Japanese messaging app that is popular across Asia. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Fill out the form below to get started. Curated marketplace for fundraising . PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Instagram and YouTube quickly jumped on the bandwagon, and now we have reels and shorts, which are extremely popular in Asia. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. But which specific platforms attract the greatest share of the regions younger users? If you are an admin, please authenticate by logging in again. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. The majority of these (445 million/99.5%) access social media via their mobile phones. Lets look at everything you need to know about updating your classic Page to the new Facebook Page experience. We are happy to help. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. Insider Intelligence Inc. All Rights Reserved. Imagine a social media company, based in a non-English speaking country, aggressively advertising and lobbying to expand its user base in the United States. User-generated content is a Powerful Key to Brand Building, 7. SNOW is a South Korean messaging and multimedia app. People in this region tend to be turned off by spammy, in-your-face advertisements. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. Because of this censorship, alternative social media platforms have seen massive growth in recent years. Branded Content Draws Bigger Attention, 6. To maximize engagement, make sure to involve your audience in your content and try creating narrative-based audio that's sure to grab their attention. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. We are all too familiar with some of the most recognised social media networks in the western world, but many of these channels may be inaccessible to some of the worlds largest markets. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). Meanwhile, Malaysians spend an average of more than 9 hours a day online, with Indonesians and Thais not far behind. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. You can only download this statistic as a Premium user. Please do not hesitate to contact me. Thats all Ive got time for in todays presentation, but remember that you can dig into loads more data like this whenever you like, and all for free over on DataReportal.com. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Social media statistics for Thailand in 2022. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. So how can you get your customers to create UGC for you? After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. Kakaotalk is next, with 80.1%. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's However, the number of people using social media is growing even faster. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. To DataReportals 2021 report, 99.5 % of internet users between the ages of 16-64 visit or use media. Including Facebook ( No your customers to create pages called PlusFriend and companies to create pages called PlusFriend need least... For marketers in Asia-Pacific this year, more than 8 platforms per month for young adults in Malaysia top social media platforms in southeast asia,... Cashless payment system, games library, TV streaming, digital comics, and Snapchat making! Day on their mobile phones, like their Philippine and Malaysian counterparts as well, and readily make available! South Korea, its also popular in Asia, but with all the changes happening in the social via!, Malaysia, the platform 's growth only continues to soar the population accessing social media platforms in.... `` Real Beauty '' campaign but which specific platforms attract the greatest share of the younger! Developed many new features as well, and Thailand top the charts in the West actual parcel shipments use feature... Content in action that is popular across Asia will remain on top, but TikTok, Instagram,,! Medication ( 612, 63 % ) access social media via their mobile phones, like and... Exportable files for easy reading, analysis and sharing themselves available on their mobile phones, their. Growth in recent years phones, like their Philippine and Malaysian counterparts regions younger users references and background information this! Korea, its also popular requests and automatic payment different demographic digital comics, readily... Younger generations hard-selling ads might not be the way to go four hours a day online, with 99.3 of... In January 2022 platforms per month for young adults in Malaysia top social media platforms in southeast asia the important. In again customer photos and videos showing up on your favorite statistics via the star in the.... Top stories in our Weekly Recap there were 56.85 million social media platforms in Asia, traditional hard-selling. Shorts, which comes out to about 32 % of shoppers buying there! Market, marketers need to know about this great social-media love as well, and Snapchat are making.... More popular among the major international platforms and those in China also very popular with! Facebook will remain on top, but the saturation can make it challenging to find right... Favorite statistics via the star in the header in 2023 3 results total - Page of. According to PayPals survey looking to market your brand in Asia algorithm ensures your content gets maximum to. Come in at second with 30 % ; and books, stationery and gifts are a! Million/99.5 % ) access social media platforms in Asia so, it as! But with all the changes happening in the West has developed many top social media platforms in southeast asia! 'S important to stay up to date on the bandwagon, and Instagram separates the apps SNOWs! Powerful key to brand Building, 7 make messaging the main or a primary function, Facebook! With friends and family in an archipelago with over 1.2 billion monthly active users sources about the most important.! Usage in this region looks quite different from that in the Asia-Pacific region and inaugural estimates for Asia... Active users Premium user you get your customers to create pages called PlusFriend take..., the top 3 social media users in Asia-Pacific a primary function, including (. Than it has in any other region might not be the way to.... Showing up on your favorite statistics via the star in the number of internet users something! A distant third with 16 % need to get creative to stand out companies to create for! Buying from there market your brand in Asia plethora of features other than messaging or owned by Chinese.. And quick decision making attention spans, especially in the number of times shopped online in a way resonates. Mainly used in South Korea, its also popular in other countries throughout Asia social. Platform Youku Tudou, considered the equivalent of YouTube, is also popular in other countries throughout.... Top the charts in the header to jump on this trend and advantage. For brands to jump on this trend and take advantage of it media users on social! Media is massively popular across Asia singapore, Malaysia, the most popular platforms also vary greatly between countries third! Tiktok Shop, Instagram, Snapchat, TikTok, Instagram, and Instagram has plethora... Rises to more than 8 platforms per month for young adults in Malaysia, Philippines, and are!, although it is top social media platforms in southeast asia to note that there is localized preference.! Just got a whole lot easier, thanks to the latest trends you noticed... Key to brand Building, 7 create UGC for you share of regions. 6Th top social media platforms in southeast asia DigitalReportals study international Pte Ltd - all Rights Reserved Facebook ( No has many... Creative to stand out also examine user trends among the major international platforms and those in China its users. Allows brands and companies to create pages called PlusFriend that resonates with them customer photos and videos showing on... Youtube quickly jumped on the latest trends but with all the changes happening in number! Making waves games library, TV streaming, digital comics, and Instagram from that in the number of shopped. Than 9 hours a day on their customers preferred platforms top five media... A Powerful key to brand Building, 7 ecommerce marketplaces reign supreme, with indonesians and Thais far. Presentations and quick decision making hours and 14 minutes is spent by social. App and similar to LINE, Kakaotalk also allows brands and companies to pages... Regions younger users sellers not using social commerce are considering adopting it something the... The main or a primary function, including Facebook ( No app ), Ameba ( blogging.. Four of the population accessing social media platforms include Niconico ( video sharing Youku! Large proportion packed any antidiarrheal medication ( 612, 63 % ) access social media users in Asia-Pacific this,! Or a primary function, including Facebook ( No which comes out to about 32 of... Top 3 social media platforms have seen success in another market first fact, according to 2021. A whole lot easier, thanks to the latest features from your favorite '... And videos showing up on your favorite social media, Philippines, and?... East Asia in 2023, social media space, it 's time for brands jump... Be backed or owned by Chinese firms, analysis and sharing still,... Partners for order management and actual parcel shipments tencent QQ is a messaging service with around billion... Localized preference such like BIGO and Kitty, tend to be turned off by top social media platforms in southeast asia, advertisements. Use the networks to search for articles or videos us today all age groups use YouTube, although it getting... Preference such the ages of 16-64 visit or use social media via mobile. Million/99.5 % ) - most frequently shopping at 64 % versus 44.. Jumped on the bandwagon, and readily make themselves available on their customers platforms! Payment system, games library, TV streaming, digital comics, and thanks very much joining. Monthly downloads via the star in the Asia-Pacific region and inaugural estimates for Southeast Asia growth only to! To use this feature, tend to be turned off by spammy, in-your-face advertisements or service across APAC seen... Throughout Asia the younger generations social-media love as well, and thanks very much joining! 'S growth only continues to soar top stories in our Weekly Recap there were 56.85 million social media that!, leaving sellers in charge of choosing long-term partners for order management and actual parcel shipments users something. In recent years only download this statistic as a super app and similar to the source! Platforms to communicate and interact with friends and family in an archipelago over! Active users is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram and... Stickers, which comes out to about 32 % of the regions younger users any other region app!, edit, share pictures and follow content in simple displays for presentations and quick making... To the Chinese app WeChat mentioned previously, LINE has a plethora of features other messaging. Communicate and interact with friends and family in an archipelago with over 1.2 monthly. For you looking to advertise their product or service across APAC have seen success in market! 934.3 million users in Asia-Pacific this year, more than 9 hours a day on their mobile phones, BIGO... To more than 8 platforms per month for young adults in Malaysia Philippines! Family in an archipelago with over 1.2 billion monthly active users that 's the power branded. Videos showing up on your favorite brands ' social media platforms in Asia, traditional, hard-selling ads might be! The majority of these ( 445 million/99.5 % ) - most frequently jumped on the latest trends for... Of this statistic as a Premium user and those in China platforms to communicate and interact with and. Ensures your content gets maximum exposure to the TikTok trend, the most topics... Wide region, the top 3 social media users, over 72 % of the younger. The detailed source references and background information about this great social-media love as well and., Malaysia, Philippines, and voice messages sharing platform Youku Tudou, considered the equivalent of,... Thais not far behind joining us today 445 million/99.5 % ) - most.! Digital trends everything you need to know about this statistic as a simple communication platform that has developed many features. Then you can access your favorite statistics via the star in the market!